The Greatest Weapon

Selling books door-to-door for three summers as an undergrad student, we were assigned to read, re-read, and re-read again, Og Mandino’s classic book, The Greatest Salesman in the World. In such a job, one quickly comes to the understanding that one’s biggest competitor is oneself.

One also is quickly immersed in the basic mechanics of salesmanship– how to answer objections, close a sale, and get a cash deposit. Certainly not everything needed for today’s more complex sales environment, but it was a great start.

It was during those hot summer days, 1,000 miles from home, that I memorized the chapter, “The Scroll Marked II.” Is it any wonder that the word sell comes from the Old English “sellan,” for “give?” Sales people are professionals at giving help.

The Scroll Marked II

I will greet this day with love in my heart

I will greet this day with love in my heart.

I will greet this day

I will greet this day with love

For this is the greatest secret of success in all ventures. Muscle can split a shield and even destroy life but only the unseen power of love can open the hearts of men and until I master this art I will remain no more than a peddler in the market place. I will make love my greatest weapon and none on whom I call can defend against its force.

My reasoning they may counter; my speech they may distrust; my apparel they may disapprove; my face they may reject; and even my bargains may cause them suspicion; yet my love will melt all hearts liken to the sun whose rays soften the coldest clay.

I will greet this day with love in my heart.

I will greet this day with love

I will greet this day with love

And how will I do this? Henceforth will I look on all things with love and I will be born again. I will love the sun for it warms my bones; yet I will love the rain for it cleanses my spirit. I will love the light for it shows me the way; yet I will love the darkness for it shows me the stars. I will welcome happiness for it enlarges my heart; yet I will endure sadness for it opens my soul. I will acknowledge rewards for they are my due; yet I will welcome obstacles for they are my challenge.

I will greet this day with love in my heart.

And how will I speak? I will laud mine enemies and they will become friends; I will encourage my friends and they will become brothers. Always will I dig for reasons to applaud; never will I scratch for excuses to gossip. When I am tempted to criticize I will bite my tongue; when I am moved to praise I will shout from the roofs. Is it not so that birds, the wind, the sea and all nature speaks with the music of praise for their creator? Cannot I speak with the same music to his children? Henceforth will I remember this secret and it will change my life.

I will greet this day with love in my heart.

I will greet this day with love

I will greet this day with love

And how will I act? I will love all manners of men for each has qualities to be admired even though they be hidden. With love I will tear down the wall of suspicion and hate which they have built round their hearts and in its place will I build bridges so that my love may enter their souls.

I will love the ambitious for they can inspire me; I will love the failures for they can teach me. I will love the kings for they are but human; I will love the meek for they are divine. I will love the rich for they are yet lonely; I will love the poor for they are so many. I will love the young for the faith they hold; I will love the old for the wisdom they share. I will love the beautiful for their eyes of sadness; I will love the ugly for their souls of peace.

I will greet this day with love in my heart.

I will greet this day with love

I will greet this day with love

But how will I react to the actions of others? With love. For just as love is my weapon to open the hearts of men, love is also my shield to repulse the arrows of hate and the spears of anger. Adversity and discouragement will beat against my new shield and become as the softest of rains. My shield will protect me in the market place and sustain me when I am alone. It will uplift me in moments of despair yet it will calm me in time of exultation. It will become stronger and more protective with use until one day I will cast aside and walk unencumbered among all manners of men and, when I do, my name will be raised high on the pyramid of life.

I will greet this day with love in my heart.

I will greet this day with love

I will greet this day with love

And how will I confront each whom I meet? In only one way. In silence and to myself I will address him and say I Love You. Though spoken in silence these words will shine in my eyes, unwrinkle my brow, bring a smile to my lips, and echo in my voice; and his heart will be opened. And who is there who will say nay to my goods when his hearts feels my love?

I will greet this day with love in my heart.

And most of all I will love myself. For when I do I will zealously inspect all things which enter my body, my mind, my soul, and my heart. Never will I overindulge the requests of my flesh; rather I will cherish my body with cleanliness and moderation. Never will I allow my mind to be attracted to evil and despair, rather I will uplift it with the knowledge and wisdom of the ages. Never will I allow my soul to become complacent and satisfied, rather I will feed it with meditation and prayer. Never will I allow my heart to become small and bitter, rather I will share it and it will grow and warm the earth.

I will greet this day with love

I will greet this day with love

I will greet this day with love in my heart.

Henceforth will I love all mankind. From this moment all hate is let from my veins for I have not time to hate, only time to love. From this moment I take the first step required to become a man among men. With love I will increase my sales a hundred-fold and become a great salesman. If I have no other qualities I can succeed with love alone. Without it I will fail though I possess all the knowledge and skills of the world.

I will greet this day with love, and I will succeed.
______________________
More info:

Ever since Og Mandino wrote The Greatest Salesman in the World, in 1968, this book has served to motivate sales people. You can find it at: (http://www.kathypilcher.files.wordpress.com/2010/09/og-mandino-scrolls.pdf), and at: (http://www.amazon.com/The-Greatest-Salesman-World-Mandino/dp/055327757X).

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About jayhack2012

I help you find actionable insight.
This entry was posted in 1-Top Posts, Character Studies, Marketing and tagged , , , , , , , . Bookmark the permalink.

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