Category Archives: Marketing

Sales and Marketing– “Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.” — Harvard’s Bishop William Lawrence University Professor Michael E. Porter.

Business Solves Social Problems

In a recent TED Talk, Michael Porter spoke on Why business can be good at solving social problems. Why do we turn to nonprofits, NGOs and governments to solve society’s biggest problems? Michael Porter admits he’s biased, as a business … Continue reading

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Daring Greatly

Brené Brown found her title for her new book in the famous quote from Teddy Roosevelt’s speech, Citizenship in a Republic— It is not the critic who counts; not the man who points out how the strong man stumbles, or … Continue reading

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Field Marketing

The Two Kinds of Field Marketing The difference between Field Marketing for Consumer Packaged Goods (B2C) and Field Marketing for Professional (B2B) sales is significant. In the CPG market, a contract representative promotes new consumer products to the public. This is B2C Field … Continue reading

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Military Intelligence

I recall a conversation at DISA, several years ago, when they were in Arlington, VA. They are the IT department for active duty military and the White House. It was specifically brought to my attention there that DoD is the … Continue reading

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Israel and Iran: A love story?

From: and:– ‘When war between Israel and Iran seemed imminent, Israeli graphic designer Ronny Edry shared a poster on Facebook of himself and his daughter with a bold message: “Iranians … we [heart] you.” Other Israelis quickly created … Continue reading

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Straight Commission Sales

“Imagine you could construct a sales robot, programmed solely by the rules in any sales structure. How would it behave? It would steal deals off other salespeople, sell customers software they didn’t need, argue with its boss over its commission … Continue reading

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Marketing Strategy

Among today’s most quoted professors is Bishop William Lawrence University Professor Michael E. Porter at Harvard Business School.  In some of his early work (heard in the 1980’s– I’m looking for a better reference[1]), he identifies that there are only four marketing strategies … Continue reading

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