Category Archives: Tactics

The instruments employed by a strategy.

Parking an Aircraft Carrier

Ever hear the expression, “getting your ship only 95% of the way into port?” Ever work a project that gets all but the delivery done? Ever build a new bathroom that is fully functional except for the water? That last … Continue reading

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Schwarzkopf’s 14 Rules of Leadership

From Examiner.com Here are Norman Schwarzkopf’s 14 rules of leadership given at a business conference in 2010: Think of yourself as a leader. Leaders lead people, not systems, processes etc. Character. Requires sense of duty, ethics, morality – it is not a measure … Continue reading

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Daring Greatly

Brené Brown found her title for her new book in the famous quote from Teddy Roosevelt’s speech, Citizenship in a Republic— It is not the critic who counts; not the man who points out how the strong man stumbles, or … Continue reading

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Field Marketing

The Two Kinds of Field Marketing The difference between Field Marketing for Consumer Packaged Goods (B2C) and Field Marketing for Professional (B2B) sales is significant. In the CPG market, a contract representative promotes new consumer products to the public. This is B2C Field … Continue reading

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Jacob Hochstetler– Preface

From: Descendants of Jacob Hochstetler the Immigrant of 1736, by Rev. Harvey Hostetler, D.D., Elgin, Illinois, Brethren Publishing House, 1912, pp. 9-13. http://books.google.com/books/about/Descendants_of_Jacob_Hochstetler_the_imm.html?id=Q_RUAAAAMAAJ  as viewed on 8-4-2013. Jacob Hochstetler Immigrant of 1736 Preface The Religious Life of Our Ancestor. It is fitting that the … Continue reading

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Eat That Frog!

From: Eat That Frog, by Brian Tracy. Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian’s goal is to help people achieve their personal and business … Continue reading

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Norman Schwarzkopf 1934-2012

Gen. H. Norman Schwarzkopf 1934-2012 Born in Trenton, NJ, August 22, 1934, Herbert Norman Schwarzkopf, Jr. graduated from West Point in 1956 and rose through the ranks, becoming a four-star General. Gen. Schwarzkopf commanded Operation Desert Storm, driving out Saddam Hussein’s Iraqi forces from … Continue reading

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