Tag Archives: marketing

Military Intelligence

I recall a conversation at DISA, several years ago, when they were in Arlington, VA. They are the IT department for active duty military and the White House. It was specifically brought to my attention there that DoD is the … Continue reading

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Seth Godin

Seth Godin has the most popular marketing blog written by one person. “If I fail more than you do, I win. “Instead of out-thinking the competition… it’s worth trying to out-love them. “Everyone is working hard on the thinking part, … Continue reading

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The Oracle at Delphi

Alexander the Great and the Oracle at Delphi “Alexander the Great visited the Delphic Oracle wishing to hear a prophecy that he would soon conquer the entire ancient world. To his surprise the oracle refused a direct comment and asked … Continue reading

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Federal Marketing

What does it take to do business with the government? If you are delivering a product or service that is a popular commodity, it might not take a lot of preparation. On the other hand, if you want to provide … Continue reading

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Marketing Strategy

Among today’s most quoted professors is Bishop William Lawrence University Professor Michael E. Porter at Harvard Business School.  In some of his early work (heard in the 1980’s– I’m looking for a better reference[1]), he identifies that there are only four marketing strategies … Continue reading

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The Greatest Weapon

Selling books door-to-door for three summers as an undergrad student, we were assigned to read, re-read, and re-read again, Og Mandino’s classic book, The Greatest Salesman in the World. In such a job, one quickly comes to the understanding that one’s biggest competitor … Continue reading

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