Tag Archives: sales

Field Marketing

The Two Kinds of Field Marketing The difference between Field Marketing for Consumer Packaged Goods (B2C) and Field Marketing for Professional (B2B) sales is significant. In the CPG market, a contract representative promotes new consumer products to the public. This is B2C Field … Continue reading

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The Oracle at Delphi

Alexander the Great and the Oracle at Delphi “Alexander the Great visited the Delphic Oracle wishing to hear a prophecy that he would soon conquer the entire ancient world. To his surprise the oracle refused a direct comment and asked … Continue reading

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Straight Commission Sales

“Imagine you could construct a sales robot, programmed solely by the rules in any sales structure. How would it behave? It would steal deals off other salespeople, sell customers software they didn’t need, argue with its boss over its commission … Continue reading

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